Artificial Intelligence or AI is synonymous with technological innovation and has kept the industrial world buzzing with talk about its future potential and applications. Developments in AI have now reached a stage where they can be made useful in a number of manufacturing and service sectors in addition to a variety of day-to-day activities as well.
So, let’s say you are in the business of selling cars, you may have considered how you can implement this potent technology to your own business in the hopes of making it better, faster and smarter. This is exactly what AI can do for you and in a many number of ways. Chatbots are a promising implementation that comes to mind. But the real theme for deliberate consideration is – will AI help drive sales or not?
Catering Top-Notch Customer Support
When it comes to any AI solutions to enhance processes, Return on Investment (ROI) is dependent on how you use the technology and how well you are able to apply it to the workings of your car dealership. Chatbots are one useful application of using AI – they can answer FAQs quickly without having to put your customer through the grueling task of having to wait for an in-person executive to resolve their issues. A chatbot won’t seal the deal on a car purchase but can help your customers get one step closer.
Chatbots deliver more prompt and precise answers to any queries that customers on your website might have. This is important because if customers can have their questions answered instantly while still in the process of shopping. A chatbot can resolve queries instantly therefore furthering them along their journey to purchase and eradicate wait-time for an executive to help them out. Both of these factors contribute to a better experience for the customer which can increase the likelihood of boosting sales for your dealership.
Enhanced Consumer Targeting and Analytics
Apart from enhancing the way auto dealerships handle customers, AI is also playing a significant role in digital marketing campaigns. This takes on the form of Search Engine Optimization (SEO) and smart targeting. The AI solution will use intelligent targeting to monitor the activities of various users on your website and generate content for them based on their prior interactions or journeys in an attempt to convert them from a prospect to a sale.
Predictive analytics is another such tool that gets thrown into the mix when it comes to digital marketing tactics. In essence it is a form of Machine Learning (ML); by giving the machine enough information to go off of, it predicts where the users will be next time they interact with the dealership website. When content is specifically generated in a sequence that is likely to entice the user, the rate of conversion will subsequently go up thereby increasing sales for your dealership.
The AI solution considers the intention of the user when they are navigating through your website. It extracts information from their actions and delivers appropriate content. For instance, a user who has indicated they are interested in servicing their car will have their area of interest stored in the AI application so that the next time they access the website they will be provided with appropriate information to help them along with their needs.
The situation will be different in the event a new website user was looking for a vehicle to purchase. In this scenario, the AI solution would gather information from previous vehicle searches and show them models and makes that fit their preferences and budget.
How Does this Translate to More Sales?
AI and even Intelligent Process Automation (IPA) solutions can streamline various operations in an auto dealership. An automated quoting process and AI chatbots enables faster responses to customers and this can help increase the winnability of sales. Thus adopting AI and IPA solutions can give auto dealers a major competitive edge and boost sales.
Are you looking for ways you can leverage AI to create a better customer experience within your auto dealership? Our team at SalesCatcher can help. Cater to consumers and achieve greater agility with SalesCatcher’s Intelligent Offering (iO). Our AI orchestration platform – iOFlow, working in tandem with our intelligent RPA tool – iOBot can create a highly customized experience for each of your consumers. If you’d like to find out more our AI team at SalesCatcher would be happy to help.
