Technology is advancing every day. It has had a tangible impact on sales across all industries and the automobile dealership sector is no exception.
Everyday your dealership strives to be the absolute best. Despite technological developments, it is important to not lose sight of personal connections in the process. This mean not forgetting your human quotient while interacting with consumers online.
Consumer demands are ever-evolving. Today the consumer expects to be individually valued in all forms of online engagement. Personal and customized communications are key. Staying connected with customers while leveraging interpersonal cues to dictate how you engage with them can give consumers the impression of one-on-one care and attention.
Different Ways You Can Influence Your Customers
Technology is a great way to augment your sales processes. It is imperative to set yourself apart from other dealers. Taking your sales to the next level requires a mix of technology and human elements like emotion and understanding.
Let’s look at some ways you can create lasting connections while boosting conversion rates.
- Demonstrate Leadership in Your Dealership
People instinctively respond to leadership, and the same applies to your dealership. Displaying authority and thought leadership on the sales floor can incite trust and loyalty from your customers. Leadership skills display honesty which is likely to have a positive impact on customer purchase intentions.
- Cultivate a Relationship with Your Customer
When you take the effort to build a relationship with your customers online you lay the foundation for a more promising brick-and-mortar experience. This is a time-consuming step, but the payoff makes it worth your while. People love personal attention and being remembered. Making a bit of effort to remember names and histories can go a long way.
- Highlight when a Customer Bags a Deal
People love scoring a good deal so when a customer strikes a win let them know. Highlight how they’re scoring a win that is specific to your dealership. This is a positive reinforcement likely to drive conversion rates. Emphasize the benefits, incentives and special deals that come with your dealership. Doing so will create a valuable position for your dealership in the mind of the consumer.
- Draw a Parallel Between Other Dealerships
People always compare at least two options when picking the best choice. If you can demonstrate quality comparisons between your dealership and other dealerships, your customers will be more likely to convert in your favor. It would be wise to make the most out of a situation where you can influence consumer impressions of not only your dealership but your competitors as well.
- Enable Features to Share on Your Online Properties
Everyone loves to be in the know. So if a lot of people are sharing and talking about your dealership, others will subconsciously feel the urge to know what’s going on. It is an extension of making customers feel included. Encourage your employees to like and share within their social circles. Employee recommendations are 7 times more likely to get customers to convert.
- Strike While the Iron is Hot
There’s a critical moment when a new customer joins in on you online group. At this time, the next few interactions are likely to draw a more positive response. Levels of perception with regards to tweets, requests or other social media interactions are likely to be high. So acknowledging your newfound connections as and when they join is key to making an impact on their decision to convert.
- Include Your Customers Wherever Possible
The majority of people enjoy being included in a group. This goes for your customers as well. You can benefit from this need by illustrating how previous customers benefitted from purchasing at your dealership. Also talk about how these customers are now part of your online community. Mention consumers who found their purchases extremely satisfactory. This is a sure-fire method of appealing to new consumers. The key is to emphasize the advantages of partnering with your dealership over others.
In case you’re interested in improving sales for your dealership, SalesCatcher would be glad to help. Working towards adapting to an age of digital transformation is the only way forward for any industry. Cater to consumers and achieve greater agility with SalesCatcher’s Intelligent Offering (iO). Our AI orchestration platform – iOFlow, working in tandem with our intelligent RPA tool – iOBot can create a highly customized experience for each of your consumers. If you’d like to find out more our team of experts is at your service.
