With each passing day consumers are demanding more and more in terms of customer services. Speedy responses, quick fixes, expansive service portfolios and well-outlined information are all examples of what your target audience expects you to cater 24/7, all year round. In light of these anticipations an increasing number of auto dealers have turned towards customization-based marketing techniques for customer services.
More than 75% of consumers agree that enterprises that can deliver tailor made content are genuinely looking to build long lasting relationships. Seeing as the automobile industry counts as a highly competitive and fast-paced market it is imperative for dealers to do as much as they can to secure brand loyalty, trust and goodwill. Customization triumphs here leading to the generation of significant ROI, enhanced customer relationships and also advances the positioning of your dealership.
Let’s take a look at 5 tactics for delivering a memorable and enjoyable car buying experience.
- Become a Reliable Consultant
Your sales executives can do a better job selling to a consumer in a way that gives them the impression of being handled on a more personal level. By getting to know the consumer in greater detail, a sales executive can offer the right information that is tailored to meet their needs. This can be achieved by asking specific and direct questions that can give insight into the consumer’s lifestyle. Acting as an advisor to your consumers can create a more one-on-one approach which leads to a greater level of trust and reliability. Customer preferences are key to offering a personalized experience and can only be achieved through an intricate line of questioning.
- Personalization in Addressing Prospects
A big part of personalizing your sales tactics lies in personalization, and more so with consumers who have proven their brand loyalty over time. Regardless of whether a consumer walks into your brick and mortar or places a phone call for more information, using their name can make a whole lot of difference when it comes to your trust quotient. It is also a way to get shoppers to return to your dealership more frequently. Remembering previous client purchases is another method that can boost customer impressions in a positive way and can show them that their business with you is deeply appreciated.
- Emails for Outreach
An often-overlooked method of reaching out to a wider range of prospects is emailing. It can be great way to elevate sales, increase brand presence and draw in new potential clients. But even with emails it is imperative to hit the personalization nail on the head in order to set yourself apart from competitors. Content that might not be relevant is a big no and it is important to evaluate what should and should not be a part of your emailers. The key is to prioritize information such as targeted interests, special offers, reinforcing consumer names and suggesting particular products.
- Unique Deals to Entice Prospects
Offering coupons and discounts is one way to create a more made-to-measure way of marketing. Similar to how restaurants make gifts and coupons available, a dealership can also do so by getting to know their customer better. Making a note of remembering special occasions in their lives and emailing them with a special occasion emailer that could potentially contain discount codes or offers that could be availed only by them. Any events like Valentine’s day, Father’s Day, birthdays, anniversaries and so on, are all great occasions on which any customer would appreciate a valuable offer.
- Tailored Product Suggestions
One way in particular to drive a great tailor-made campaign is to suggest products based on the target market. There are a number of criteria for categorizing target audiences like lifestyle, demographics, products from each category purchased and purchase value. Once these distinctions have been made it becomes easier to make a more calculated guess as to what product would be their best fit. Making a recommendation along these lines is a sure-fire way to make a sale and set yourself apart from other dealerships in your area.
If you’re interested in interested in enhancing customer service for your dealership, SalesCatcher would be glad to assist you. Adapting to an age of digital transformation is the only way forward for any industry. Cater to consumers and achieve greater agility with SalesCatcher’s Intelligent Offering (iO). Our AI orchestration platform – iOFlow, working in tandem with our intelligent RPA tool – iOBot can create a highly customized experience for each of your consumers. If you’d like to find out more our team would be happy to help.
